The Network Effect
We were skeptics, then curious, then learners and then converts.
We now focus on helping others grow in the Web 3.0 space.
This is about a new technology, not a new currency.
In MENA, 50% of people are under 25 years of age.
They are tech native.
Cryptographic sharing is their future - and yours.
Take the leap, we’ll provide your security harness.
In both English and Arabic.
We educate in other languages like German and Swedish too.
After all, as the world adopts a borderless, decentralized currency we do our part to connect people everywhere.
Some of Our Clients..
What We Do
Click to know more..
We started giving "Buy Your First Bitcoin" workshops in 2014 in banks and management consultancies. In 2015 we were part of the first ever Dubai Blockchain Council created by the Executive Office of the ruler of Dubai. We have been active in the Crypto space since then.In 2020, we started creating online content for companies like Forbes and BCG.
We've also put on events for as few as 8 people and as large as a 3000 person 3 day event with Crypto, DeFi and NFTs in Abu Dhabi with some of the biggest names in Crypto called Blockchain World.
We continue to provide the same education and videos, and to grow our community to create and invest in world enabling and changing technologies.
Metcalfe's Law
Our name is a homage to a living legend and pioneer of the 20th Century, Robert Metcalfe.
He co-invented Ethernet, co-founded 3Com, and formulated Metcalfe's law, which describes the effect of exponential growth in networks.
Metcalfe also made several predictions which failed to come to pass, including forecasting the demise of the internet during the 1990's (no one is perfect and neither is crypto).We know that Bitcoin's value is derived from both the network effect each new user adds as well as its finite supply.The Value of Bitcoin increases as the network grows, in a similar way to the diagram below (best viewed on computer screen).
Workshops
How can I buy Bitcoin?
How do I make sure it is secure?
What is Ethereum?
We run workshops on secure, step-by-step entry and exit into the crypto market.
The photo is from our workshop.
Our clients include bankers, lawyers, doctors and government officials as well as business owners and media professionals.
Get in touch to organise a 1 on 1 or group workshop.
Jamil Abuwardeh
Jamil is an award winning bilingual business and media executive. He works with top international brands and people to grow awareness and sales from the U.S. to China.
He is the Director and co-founder of METKAF.com with a focus on bridging the understanding of Web 3.0.
He has spoken at Harvard University and his talk on TED.com about cultural change has over 1 million views.
He speaks perfect English and Arabic.
Vimi Narendra
Vimi has successfully connected multinational businesses to their customers and corporate speakers to their audiences. Her work has received international awards like the Promax Gold.Vimi is an English literature graduate with post-graduate studies in Journalism along with Persuasive Writing and Advanced Writing Lives professional courses from Harvard University and the University of Oxford, respectively.
Laris J. Hülswitt
He has over 12 years of experience in technology and culture, with a focus on Mobility, Blockchain and Media. Laris believes that web3 can transform the art and entertainment industry, and is excited to be part of this revolution.
He has a Double Degree from Università Bocconi: Laurea Magistrale, Grade: 101/110 - Distinction - Master of Science (MSc.), Economics and Management of Innovation and Technology.
He speaks perfect English, German and Italian (with some Arabic).
Basil Younes
Basil has a rich background in Finance, M&A and VC. He has solid experience and a great network in TradFi (Traditional Finance) and is very excited about what DeFi (Decentralised Finance) has to offer. He worked for CitiBank in London and Standard Chartered in Dubai.
Basil holds an MSc in Finance and Economics from the London School of Economics Graduation
He speaks perfect English, Arabic and Swedish.
MEDIA
We are media and communications veterans. We value the role that good writing, video and social media play in growing any business.
We work on content for platforms like YouTube (long form) and TikTok (short form) in both English and Arabic.
We have also launched NFT’s on behalf of clients.
The private and public conferences we have curated and created are world class.
AN EXAMPLE: WRITING, PLANNING AND STRATEGY
When Boston Consulting Group needed support in writing a White Paper on Gaming they asked us to help with the Metaverse section.
They liked our work so much, they asked us to write the whole paper. We went on to do more work with them and other companies.We can help you organise and scale your messaging to the world.
Contact Us
We are based in Dubai and have a global reach.The U.A.E is one of the most forward thinking cities in the world when it comes to Crypto and Web 3.0 adoption and regulation.One of the most secure cities in the world welcoming the most secure technology.Get in touch on: