The Network Effect
Secure. Share. Scale
We have lived through two major technology waves: the Dot.Com era and the rise of Bitcoin.
Today, as AI reshapes every industry, we believe the best way to understand technology is to use it in real work, not just talk about it.Instead of waiting to be convinced, we approach AI as a new tool with structured experimentation, clear guardrails and practical application from day one.We help leaders and teams adopt new technology through proven methods that turn complexity into clear action.This is not how we are approaching A.I. and digital assets.We focus on learning by helping others grow with technology with tried and tested solutions.In the MENA region,
50% of people are under 25 years of age. They are technology native. Are you?Take the leap, we’ll provide your security harness.We work in English and Arabic. Delivering advisory, education and content across multiple languages for global teams.After all, as the world adopts a borderless, decentralized reality we do our part to connect people everywhere.
We have supported clients like BCG, Thomson Reuters, Google and OKX achieve new practices and reach new customers.
Our clients are:
CEOs, ministers, policy makers, founders and corporate leaders.They buy:Clarity
Framing
Execution
Trusted advisory
AI implementation
What We Do
Click the words below
We study how AI and digital tools work in practice and translate them into clear, useful applications for organisations and everyday work.We share this knowledge through focused briefings, executive workshops, videoand open community learning.And we turn that understanding into practical, real-world solutions for our clients.Our early work focused on helping organisations understand emerging technologies such as blockchain, including workshops in banks and management consultancies and participation in the Dubai Blockchain Council established by the Dubai Executive Office.
Today, AI offers organisations a step-change in productivity, decision-making, and the way teams collaborate.
We help leaders adopt it with clarity, structure and confidence.
Ask us how?
We continue to provide the same education and videos, and to grow our community to create and invest in world enabling and changing technologies.
Metcalfe's Law
Our name is a homage to a living legend and pioneer of the 20th Century, Robert Metcalfe.
He co-invented Ethernet, co-founded 3Com, and formulated Metcalfe's law, which describes the effect of exponential growth in networks.
Metcalfe also made several predictions which failed to come to pass, including forecasting the demise of the internet during the 1990's (no one is perfect and neither is crypto).We know that Bitcoin's value is derived from both the network effect each new user adds as well as its finite supply.The Value of Bitcoin increases as the network grows, in a similar way to the diagram below (best viewed on computer screen).
Workshops
We love where technology going.
Each new user adds to the whole.
But many people don't know where to start.
> How can I start using AI in my workflow?
> What can I automate?
> How can I buy Bitcoin?
> Is it secure?
We run workshops on secure, step-by-step use of AI.
We also give workshops on secure entry and exit into digital assets.
The photo is from our workshop at ROVE hotel in Downtown Dubai.
Contact us to start your journey.
Our clients include bankers, lawyers, doctors and government officials as well as business owners and media professionals.
Get in touch to organise a 1 on 1 or group workshop.
Our team breaks down complex topics so anyone can understand and apply them.
Jamil Abuwardeh
Jamil is an award winning bilingual business and media executive. He works with top international brands and people to grow awareness and sales from the U.S. to China.
He is the Director and co-founder of METKAF.com with a focus on bridging the understanding of Web 3.0.
He has spoken at Harvard University and his talk on TED.com about cultural change has over 1 million views.
He speaks perfect English and Arabic.
Vimi Narendra
Vimi has successfully connected multinational businesses to their customers and corporate speakers to their audiences. Her work has received international awards like the Promax Gold.Vimi is an English literature graduate with post-graduate studies in Journalism along with Persuasive Writing and Advanced Writing Lives professional courses from Harvard University and the University of Oxford, respectively.
Laris J. Hülswitt
He has over 12 years of experience in technology and culture, with a focus on Mobility, Blockchain and Media. Laris believes that web3 can transform the art and entertainment industry, and is excited to be part of this revolution.
He has a Double Degree from Università Bocconi: Laurea Magistrale, Grade: 101/110 - Distinction - Master of Science (MSc.), Economics and Management of Innovation and Technology.
He speaks perfect English, German and Italian (with some Arabic).
Basil Younes
Basil has a rich background in Finance, M&A and VC. He has solid experience and a great network in TradFi (Traditional Finance) and is very excited about what DeFi (Decentralised Finance) has to offer. He worked for CitiBank in London and Standard Chartered in Dubai.
Basil holds an MSc in Finance and Economics from the London School of Economics Graduation
He speaks perfect English, Arabic and Swedish.
MEDIA
We are media and communications veterans. We value the role that good writing, video and social media play in growing any business.
We work on content for platforms like YouTube (long form) and TikTok (short form) in both English and Arabic.
We have also launched NFT’s on behalf of clients.
The private and public conferences we have curated and created are world class.
AN EXAMPLE: WRITING, PLANNING AND STRATEGY
When Boston Consulting Group needed support in writing a White Paper on Gaming they asked us to help with the Metaverse section.
They liked our work so much, they asked us to write the whole paper. We went on to do more work with them and other companies.We can help you organise and scale your messaging to the world.
Contact Us
We are based in Dubai and have a global reach.The U.A.E is one of the most forward thinking cities in the world when it comes to A.I. and Bitcoin adoption and regulation.One of the most secure cities in the world welcoming the most secure technology.Get in touch on: